JohnnyJet.com is a popular blog and online travel resource. When I started to work on the project my first job was to optimize loading times and appearance. I did this by building out a theme based upon a child theme of the Genesis framework. I also utilized client and server side caching, and minification and compression of files being served. Due to faster page load times, semantic code, and other improvements we saw a 300% increase in referrals from organic Google Searches.
After the initial redesign, I have been in charge of development of new features and maintenance. This includes tying into an API to build a flight search, integrating Google DoubleClick for Publishers to serve ads, and many other features. I am also involved with content planning and strategy.